From outside the VAIA world is a box with a small entrance and no insights from outside. When you come closer to the stand, there are placed different ‘Gucklöcher’ from the VAIA assortment, where you can get a sneak peek of the interior. At this point the visitor is a little curious about what is going to happen at the inside, he wants to know more about the exhibition and the products.
The visitor enters the Box through a small opening, which is closed with light curtains and reaches a space kept in a bright beige. The VAIA products – different wall and ceiling products, pieces of wood and tiles – are hanging from the ceiling and the visitor discovers VAIA with every step through the variety of VAIA products.
A highlight of the stand is also the customized seating possibility, which is integrated in the wall. The ergonomic form allows the visitor to sit back and relax a bit while soaking in the atmosphere and all the information within the stand.
With the Vaia stand noa* (network of architecture) awakens the curiosity of the visitor and reveals the multi-layered range of Vaia products in a interactive environment.
...our wide range of products covers floors, ceilings, doors and walls, the key ingredients noa* used to deliver a truly unique, flowing space.
(Hannes Vaia, CEO)
Facts & Figures
- client: Vaia – Natural Innovation Living
- typology: fair stand
- realisation: March 2012
- fair: ARREDO (Bozen / Bolzano)