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A house to wear

Concept: about the relation between the human being and applied arts.

Ego = the critical mind
Superego = dictates, prohibitions, moral
It = needs, libido, pleasure principles
 
Values and norms = properties and events that constantly affect the users course of life and affect him: the Genius Loci, aesthetic standards of the society, stability and solidity.
Stimulus = properties that touch the Ego in the course of a lifetime by being volatile and constantly changing: Trends, impressions, personal preferences.
 
...a stimulation of space.
(Stefan Rier)

Influences of the environment and its control: the project house Messner

Ego (User) = The Applied Art can be seen as one of the interactions of the ego with the environment. It subsequently influences the society and the genius loci on the long term.
 
Interior design is perceived as a product of collaboration between the user and noa*. This process results in a projection of the ego onto the inner skin of the architecture.
 
Architecture
= the product of a collaboration between the Ego (user), noa* (architect) and the environment (Planning Comitees, representatives of the society). The environment controls the reaction of the Ego, because the building has to fit into society and consequently shape it.
 
Within the project House Messner the projected Ego applies traces onto the built architecture by intentionally affecting the environment. Architecture (projection of the environment) and Interior Design (projection of the Ego) enter into a specific dialogue. Both architecture and Interior Design together aim to create an engaging field of interest, which is reflected in the project and can be divided into 3 different filter zones.

Project House Messner

1 = Semi-public space: the Piazza, the space between environment and Ego, between intimate and public. visible from all zones/areas in the house, the interior opens up and can evolve into exterior spaces. Occupied zone. Filter to the outside world
2 = Private space: bedroom, half dressed. Sits in between intimate space & semi-public space.
3 = Intimate space: wellness, spa and nude areas
 
The project deals with the relation between the Ego and the outside world and conceives the house as a filter. A filter that protects and creates places that demand and reinforce individual communication between people and the environment. This basic principle becomes the Leitmotiv for all future collaborations with artists, designers & creatives from various fields. The first question arises: How can we extend this principle as design method further, and what are the options for the user to transport its internal architecture onto the outside?
 
At this point of the process, noa* sought the collaboration with a professional from the world of textiles: the fashion designer Philip Pezzei.
...my clothes in between a human being and a building.
(Philipp Pezzei)

A house to wear

The concept evolves around the disciplines of architecture, interior design, objects and textiles. It turns parts of the interior onto the outside and the outside inwards. It aims to iuxtapose the user of the building with its surroundings and helps to establish an intense dialogue with its environment. Under this aspect the topic of clothing is being considered as complementary, yet crucial side of the story. Clothing seen as a tool in transition along the its simultaneous dedication to the house and the user.
 
The user explores the opportunity to present the house to the outside world but also to invite the outside world into the inside. The clothing is not, however, seen as a trend, which satisfies contemporary needs of the user, but aims to create space between fashion, authenticity and tradition. In a similar way the project Messner fashion confronts the Ego with the Superego. The traditional genius of clothing and materials affects the design as well as the contemporary fashionline of present days.
 
For this reason, noa* sought the prolific cooperation with Moessmer. The Moessmer Tuchfabrik from Brunico/Italy is today one of the few textile companies still manufacturing in fully integrated production from wool to high-quality fabrics being a creative partner for brands such as Prada and Armani. Moessmer combines authentic fashion with tradition, values & stimuli. The collaboration with fashion designer Philipp Pezzei and Moessmer results in the creation of a first object for the Messner House, an object we call Pippo. Starting as a dress, being transformed into a hammock, chair, bag, lamp, jewel...