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Watch out flying Golf Balls

noa* (network of architecture) evolved the new flagship store-design for this young golf fashion brand. The slogan is „Watch out flying golf balls“.

Starting from a thorough analysis of the main components surrounding golf and outdoor activities, the new concept consists of an indoor golf course, transformed into essential elements of furniture, lighting and products to promote the brand, focussing on the Asian market, for the years to come: The first store was opened in 2011 in Beijing, China.
...a design that densifies the values of the brand Chervò while celebrating them within flexibles spaces.
(Stefan Rier)

Facts & Figures

  • Construction time: 2 months
  • Project Phase: open since summer 2011
  • Client: Chervò