Vaia Shop

„The product’s catwalk“

NOA redesign the showroom for VAIA; each section of the assortment gets its own area that are all connected with a catwalk. The aim is to create an experience for the visitor, the VAIA world that is totally created with products from the assortment.

The VAIA assortment reaches from flooring, to outdoor equipment to doors and door handles. The different product groups are presented in interpretations of various living spaces which are connected with a central catwalk.

The different VAIA floorings create zones where objects are hanging from the ceiling, which indicate a living space. A bed hangs above the laminate, some upholstery hangs above the timber planks and a table hangs above the parquet; in this way the different types of floorings can be considered without any disturbing furniture.

Another part is the ‚garden’ where outdoor flooring is presented; flowers and watering cans are hanging from the ceiling, the products are presented in vintage cupboards.

The doors are arranged along the course, which guides the visitor through the labyrinth of doors, interrupted with sculptures made of a variety of door handles where the details should be centred.